Digital Printing Packaging Market Overview 2031
The global digital printing packaging market, valued at $20.6 billion in 2021, is projected to reach $49.9 billion by 2031, growing at a CAGR of 9.1% from 2022 to 2031. Unlike traditional methods like flexo and litho, digital printing eliminates the need for printing plate replacements, offering higher efficiency and lower machine costs. Utilizing computer software and advanced printers, it delivers superior print quality in a single pass, supporting last-minute changes and eco-friendly processes by eliminating water, chemicals, and pre-press steps.
The market is driven by demand from industries such as food & beverages, pharmaceuticals, cosmetics, and electronics, where high-quality packaging enhances brand image and customer appeal. Clear, detailed labeling, vibrant colors, and recyclable materials attract consumers, signaling premium product quality. However, challenges include fluctuating raw material prices, high maintenance costs, and the need for skilled operators, which restrain growth. The COVID-19 pandemic disrupted manufacturing and supply chains, halting construction and transportation activities, but recovery began by late 2021 as industries resumed full-scale operations.
Segmented by packaging type, labels led in revenue in 2021, while flexible packaging is expected to grow fastest. By printing technology, inkjet printing dominated and is projected to maintain the highest CAGR. The food & beverage sector held the largest share, with the "others" segment expected to grow rapidly. Regionally, Asia-Pacific led in revenue, but LAMEA is anticipated to register the highest CAGR. Key players like HP Inc., Mondi PLC, and Xerox Corporation adopt product launches and acquisitions to strengthen their market position, capitalizing on the low operating costs and efficiency of digital printing to drive market growth through 2031.